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MATINIQUE / INWEAR

_DSC5195_DSC5125 2 _DSC5150 2 _DSC5189_DSC5158 _DSC5170 2 _DSC5058 Outfit Details:

HER: Matinique In Wear Dress // Matinique In Wear navy tweed coat// Sam Edelman caged sandals – Saks off 5th Avenue (similar:Steve Madden ‘Sandalia’ Sandal – Nordstrom)// 3.1. Phillip Lim mini cross body bag – Shopbop

HIM: Matinique charcoal suit // Matinique white heart print blouse // Matinique navy wool coat // Aldo mens dress shoes // Ray-Ban ‘Original Aviator’ 58mm Sunglasses – Nordstrom

Photo credit: SebSanchesPhotography

I have been working on this Matinique / In Wear collaboration for a couple of weeks now and I am so excited to finally reveal it! Not to mention how ecstatic I am to introduce this novelty of menswear on my blog, and how much fun I had shooting these pictures with my fiancé, who was an amazing sport in making this project happen. As part of this collaboration, I had an exclusive look at Matinique / In Wear’s Fall 2015 collection & you are now in the inner circle! Given how large this project is, I decided to split it into various posts so you can appreciate it one set of pictures at a time, telling one story at a time. After all, a picture is worth a thousand words, is it not? :) This shoot is all about career wear for working chix & working gents. A dress like this is perfect for the office with its beautiful yet subtle print & perfect length. A suit is a classic ensemble that every professional man needs and the shirt allows for a little fun – tiny purple hearts all over this shirt make it very special, yet still sophisticated & work appropriate. You should always look polished and professional at work, but you should also let your personality shine through your clothes. A print in a dress or a mens shirt will add that little extra. Of course, we hope that the weather continues to be good to us, but given the Montreal temperature surprises, like the one we are experiencing today, one should always have a great coat handy. A perfectly tailor wool or tweed coat will polish the entire look. I am particularly in love with the tweed coat from In Wear, it fits me like a glove and makes my eyes pop.

In a nutshell, Matinique / In Wear clothing is modern, simple & classic – which fits perfectly with my personal style & that of my fiancé. The pieces are minimalistic yet modern with an European touch. They offer various clothing options from day to night – anything from office wear to 5@7 worthy. I had the opportunity to visit the new Matinique/ In Wear flagship store in Cours Mont-Royal a couple of weeks ago. It’s spacious & stunning – very well organized, where you can see all of the clothes at a glimpse, which is exactly how I like it when I shop. Some photos from the store opening are below, but 1st, I would like to share with you my interview with Daniel Langevin, VP of retail at Cours Mont Royal:

1- Q: How would you describe the Matinique / In Wear style & clientele?

A: It’s all about the European collection & fit – both formal & casual. The client could be of all ages & all activities, but he/she is looking for flexibility & functionality, pieces that will take them from day to night. The clothing is modern & gives a sense of confidence to the customer. Matinique / In Wear prides itself in offering quality pieces with excellent craftsmanship, with great attention to detail, silhouettes that accentuate the body – and all this at an affordable price.

2- Q: If you had to describe Matinique In Wear (womenswear) in 3 words, what would it be?

A: Feminine. Effortless. Modern.

3- Q: What is the inspiration for the Matinique In Wear (womenswear) collection?

A: Structured fabrics, beautiful shapes, women’s need for flexibility, boost of color & print, as well as the need for self-confidence – either to land an interview or shine at a party.

4- Q: If a women were to purchase 1 thing from Matinique In Wear collection, what would it be?

A: It’s hard to chose just one, but if I had to choose, I would say: a print (passe-partout). But, buying good suiting is also key and the customer will definitely find it in this store.

5- Q: What does the future hold for Martinique / In Wear?

A : The flagship store was opened to better understand the customer. The previous square footage was limited and it was not satisfying the customer. With this information, Matinique / In Wear will be better able to adapt to the other areas of the country. So far, the results are very good!

Well, there you have it ladies & gents! I would like to thank Daniel Langevin for granting me this interview & dare I say I look forward to Fall? :P

Kisses,

WCX

P.S. Pictures from the Matinique / In Wear flagship store opening at Cours Mont Royal, an event filled with stunning clothes, beautiful people & great beer sitting on a bar made of ice:

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31 Comments

  1. June 1, 2015 / 9:19 am

    I love your outfits!
    Melanie @ meandmr.com

    • WCX
      Author
      June 1, 2015 / 5:05 pm

      Thank babe!

  2. June 1, 2015 / 11:59 am

    Such an exiting post!! The clothes are beautiful…and you and your man look great!! I’m adoring that lacey, pink dress in the second set of photos… does the boutique have a webstore at all?


    Amber
    http://www.allthecute.com

    • WCX
      Author
      June 1, 2015 / 5:06 pm

      Thanks sweety! Yes they do :) http://www.inwear.com/ but not sure if they ship to North America. Another reason for you to come visit Montreal! hehe

    • WCX
      Author
      June 1, 2015 / 5:08 pm

      Thanks sweety!! I havent visited yours either in a bit, I will do so tonight!!!

    • WCX
      Author
      June 2, 2015 / 12:30 am

      AWWW thank you Jeanelly !!! That means a lot to me :) You’re a sweetheart!

    • WCX
      Author
      June 2, 2015 / 11:04 am

      Thanks!! :)

    • WCX
      Author
      June 2, 2015 / 11:04 am

      Thanks babe! :)

  3. June 2, 2015 / 6:59 am

    Love your shoes! Great post! xoxo

    tiateilli.com

    • WCX
      Author
      June 2, 2015 / 11:05 am

      Thanks sweety!

    • WCX
      Author
      June 2, 2015 / 11:05 am

      Thank you mu love!! Have an amazing day as well!!

  4. June 2, 2015 / 11:55 am

    The both of you are working these looks. I am so in love with your dress as well. And I just love that coat. Expertly styled and wonderful photos. I love it.

    Kia / The House of KTS
    http://www.houseofkts.com

    • WCX
      Author
      June 2, 2015 / 3:29 pm

      Thank you so much!!!! MUAH! xoxo

    • WCX
      Author
      June 2, 2015 / 9:29 pm

      Thank you sweety!!

  5. June 2, 2015 / 6:17 pm

    Stunning shots, clothes, & location. I really like seeing men’s & women’s fashion together. The side-by-side aspect is so unique. Love the Matinique navy tweed coat. :]

    http://www.itscarmen.com

    • WCX
      Author
      June 2, 2015 / 9:29 pm

      Thank you Carmen! XOXO

    • WCX
      Author
      June 3, 2015 / 9:06 am

      Thank you Jeanne!! MUAH! xoxo

  6. June 3, 2015 / 1:13 am

    Beautiful coat and dresses! Love the collection for both men and women.

    ~ xo Sheree
    http://poshclassymom.com
    IG: @poshclassymom

    • WCX
      Author
      June 3, 2015 / 9:07 am

      Thank you darling!

  7. Dorothy Bell
    June 3, 2015 / 1:45 am

    Such a great collection, both men and women would totally love it!

    • WCX
      Author
      June 3, 2015 / 9:07 am

      Thank you sweety!

      • Dorothy Bell
        June 3, 2015 / 11:23 pm

        Women would love this Top too!

  8. June 4, 2015 / 9:37 am

    Love your dress!! Based on your photos, I am loving their collections. The menswear stuff look great too!

    http://www.rdsobsessions.com

    • WCX
      Author
      June 8, 2015 / 5:23 pm

      Thanks darling!! xoxo